The trumpet player Nicholas Peyton wrote a blog post recently: On Why Jazz Isn’t Cool Anymore. It’s a must-read for anyone interested in the future of the art form. If jazz is ever going to be popular again, it needs to regain its cool.
Jazz was popular when it was intimately connected to popular culture. In the early-middle part of the twentieth century, jazz was popular culture. The last significant jazz work to really communicate with pop music was “Rockit” by Herbie Hancock.
“Rockit” was informed by hip-hop and electronica, but it also gave something back — a generation of hip-hop turntablists all point to it as a central inspiration. Jazz since then has mostly tried to ignore pop culture entirely, or comment on it condescendingly.
Continue reading “What are some ideas for making jazz more popular?”