I’ve been intrigued by Charles Lyell‘s self-described “dopamine awareness campaign,” trying to show how all of our social behaviors boil down to a desire for gratifying dopamine shots. The campaign doesn’t seem to be going so well; see, for example, the collapsing of his recent answer to Why do people contribute reviews of restaurants/theatres/even
I appreciate your awareness campaign, but it does seem like all of your answers boil down to one word. “Why does anyone do anything?” “DOPAMINE!”
Charles wrote me back:
I’m not trying to annoy or bore people, but part of my awareness campaign is to help spread the word that everything we do we do for dopamine. Imagine a world where the fear/power/esteem addicts wreaking havoc and destroying the planet are revealed to be desperate addicts who need treatment for the same brain disease plaguing heroin addicts. I’ve come to the conclusion that everything comes down to dopamine appeal and that trying to explain dopamine appeal has zero dopamine appeal. As a result, I’m working a couple of new approaches. If you can think of a way to make explaining dopamine appeal more appealing, please let me know.
That’s such a good question that rather than respond in a comment, I thought it merited my first-ever Quora post.
Continue reading “Building a better dopamine awareness campaign”