How to get web traffic from Google

If you want to get your web page noticed but don’t want to spend a lot of money on advertising, your best bet is search engine optimization, or SEO. As of this writing, that mostly means understanding how Google ranks search hits, and adapting your web presence accordingly.

Historically, search engine results were ranked based on the frequency and proximity of keywords in the page text. But as the web grows, there are tons and tons of pages out there with the same or similar keywords. Any Google search on any remotely mainstream topic is going to return thousands and thousands of hits, most of which are useless to you. Another problem is that the keyword system is easy to game. Unscrupulous web designers can load up a page with invisible keywords repeated over and over, by putting them in the same color as the background off to the side of the page.

To make its results more useful, Google tries to rank its keyword-based search results in the order of their relevance. They do this using a complex proprietary algorithm called PageRank, the real heart of their search engine. One of PageRank’s most heavily weighted factors is the number of links pointing to a page. If more people link to your site, presumably that’s because it’s more useful or authoritative. PageRank also recursively factors in the number of links going into those pages that link to you.

So the key to a higher Google rank is getting other pages to link to you. The question is, how do you get those precious inbound links?

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Resequencing the Funky Drummer’s DNA

The most sampled recording in history is (probably) the Funky Drummer loop from James Brown’s song “The Funky Drummer Parts One And Two.” Here I go deeper into how this sample can be reworked into new music. DJs call this practice chopping a sample. It’s much easier to chop samples with computers than with hardware samplers and turntables.

To take a sample, the first step is to extract it as a separate audio file. I like to use a program called Transcribe for this purpose. Once I have a sample, my preferred tools for remixing are Recycle, which slices a sample into individually-manipulable pieces, and Reason’s Dr Rex loop player, for reshuffling and resequencing the slices, changing the key, adding effects and doing further transformation.

Here’s the Funky Drummer loop as seen in Recycle. Click through to see it bigger.

Here’s a graphic I made showing how you hear the loop as it’s played repetitively.

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Open-source music

Sample-based music isn’t stealing. It’s valuable and important. It shows the way toward a future for recorded music that’s more in continuity with music’s past. Recordings are cool and everything, but they encourage passivity. If I buy a recording, I can listen to it or dance to it, both fine activities, but what if I want to go further? What if I want to engage with it, converse with it, customize it or adapt it to my own needs? According to the law, I can’t. This flies in the face of the uncountable centuries of music practice that predate the invention of recordings. Before recordings, if you wanted to hear music, someone needed to play or sing it. To learn how to play or sing, you have to learn and interpret a ton of music by other people. The normal method for passing music along for nearly all of human history was by oral tradition, and a lot of adaptation and reinterpretation was an inevitable part of this transmission process.

In the modern world, most of the music you encounter is in recorded form. Adapting or customizing music is going to continue as it has for uncountable centuries. To adapt or customize a recording usually requires sampling. As it stands, the law is in the way. We need open-source music like we need open-source software.

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Video remixes and mashups

Couple of exciting memetic hybrids circulating around the web right now. First, here’s a techno track using samples of Pixar’s Up, which is one of the best and saddest movies ever. Thanks Mike for alerting me to the remix’s existence. Remixing songs is all well and good, but remixing movies, that’s where it’s at. Continue reading “Video remixes and mashups”

Blue Christmas

Christmas makes me depressed. I would like it not to make me depressed. I want to have kids, and I want them to at least have the option to enjoy this time of year. In order for that to happen, I need to learn to enjoy it. I remember enjoying it when I was little. I can’t exactly pinpoint when I soured on it, but by late adolescence, it was mostly an occasion for dread, and in my adult life it’s mostly been an occasion for sadness. I’m hoping that some autobiographical writing will help me get a grip on the whole thing.

A big part of my sadness is due to the early death of my dad, who loved Christmas and celebrated it with a total and unironic enthusiasm. Among his fellow investment bankers he presented a Frasier-like highbrow persona, opera-going and cosmopolitan. But he showed his midwestern roots in his lifelong devotion to Garrison Keillor, his love of fireworks and especially his fondness for Christmas kitsch. We stopped going to church after Grandma died. Dad didn’t inherit any of her religious fervor. Or did he? He took Santa Claus and the tree seriously. He loved to play Santa at office Christmas parties and signed half the cards on gifts to us “from Santa” into my college years and the one December past them that he lived. As a little kid I thought it was terrific, but the older I got, the more difficult it got. The holiday ritual I liked the best was the Elvis Christmas Album.

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Billie Jean and lip-synching

Is lip-synching to a recording a form of music? It’s definitely dance, of a specific kind. But is it music, or just mime? I feel instinctively that Michael Jackson’s “Billie Jean” routine on the Motown 25th Anniversary is a musical performance, one of the all-time great ones. So I guess I consider lip-synching to be music.

Listen to that crowd. Lip-synching might be fake, but Michael’s audience knows they’re witnessing something real. The band in the back is just sitting there, since all the music is pre-recorded. But they’re feeling it, you can see dudes clapping. What makes this music, even though no one is singing or playing any instruments?

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How we wrote this song

Boys And Dance Floors

[audio:http://ethanhein.com/music/Revival_Revival_Boys_and_Dancefloors.mp3]

Revival Revival vs Janet Jackson

mp3 download, ipod format download

Right-click or option click the links to save the track to your computer.

There are as many different ways of writing songs as there are songwriters. Barbara Singer and I have arrived at a good one, so I figured I’d share it with you in the hopes you find it inspirational.

Like all of our tracks, “Boys And Dance Floors” began life as a string of looped samples in Reason. Here’s the sequencer window.

Each brick is eight bars of four-four time. The top two tracks are different samples of “What Have You Done For Me Lately” by Janet Jackson, just synth bass and drum machine. Both loops are the same basic groove, but with subtle differences: one has a backwards cymbal crash building up to the end and the other has a quiet crash at the beginning. The third track down is a sample of Barbara singing “Fire, fire” in an intense voice that we have filter sweeping in at the beginning and end of the song.

Peach is for the intros and outtro. Light blue is verses. Green is choruses, with the darker green as the prechorus and the lighter green as the chorus proper. Orange is for instrumental breaks and purple is the bridge. If we ever try to release this thing commercially, we’re either going to have to license the samples or program something else. Hope Janet’s people are willing to make a deal.

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Blogging is a real-time strategy game

One night, Anna was watching me Twitter over my shoulder. After a while, she announced: “I get it. It’s a video game where you compete for attention from strangers on the internet.” She’s completely correct. Having a web presence is effectively a real-world immersive internet game. The scoreboard is your stats page or follower list. Like any good iPhone game, Twitter even has a built-in global leaderboard.

Blogging scratches the same itch in me as SimCity or Civilization, except instead of building a virtual terrarium I’m building social connections.

This is not to knock SimCity and Civilization at all. They’re a ton of fun, and they’re brilliant teaching tools for computer science and the concept of emergence. Blogging is a better real-time strategy game, though, because it brings me non-hypothetical real-world benefits.

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Coltrane was an analog remixer

If you’re in a band, chances are you feel like you’re supposed to be writing your own material. If you write your own songs, you can make more money from the publishing rights in addition to your album sales (should you, improbably, be selling albums.) But writing your own songs isn’t just a financial consideration. The influence of Bob Dylan and the Beatles created the expectation that popular musicians should be doing originals.

Before the mid-1960s, it was a different story. Pop and jazz artists mostly interpreted existing, familiar material, and only rarely wrote new stuff. Even the most prolific and brilliant jazz composers like Miles Davis and Thelonious Monk devoted album after album to arrangements of standards. Nobody arranged standards more radically and personally than John Coltrane.

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Female A Milli remixes

We were on our way to Grand Central, on the first leg of our trip north for Thanksgiving. A girl sitting near us on the 4 train had her headphones cranked to where I could recognize the beat as the one from “A Milli” by Lil Wayne. I could also make out that there was a female vocalist singing on top. It sounded pretty cool. I put it out to Twitter to see if anyone knew what it was. Rafi Kam hipped me to Joya Bravo’s freestyle in the back of a dollar van. It’s not the one I was looking for but it’s much better, you do not want to miss it.

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